Over the past decade, the concept, and effective execution, of off-line and online social (and business-related) informal peer-to-peer communication has become extremely important to marketers as, increasingly, business-to-consumer (B2C) and business-to-business (B2B) customers have shown distrust, disinterest, and disdain for most supplier messages conveyed through traditional media….Find out more
The Customer Advocate
By Lilach January 9, 2012
Format: Hardcover|Verified Purchase
The book gave me new ideas how to see differently the company’s customer base, how to measure the customer’s “emotional pulse” towards the company/brands. The book also presents interesting case studies that widens the way of thinking.