In this White Paper
People do not just make decisions rationally. Human decision-making is complex and how we feel greatly influences what we do and thus what Customers buy. How can we measure Emotional Value? Just as Net Promoter® determines the level of a person to recommend to your organization so ‘Net Emotional Value’ measures the level of emotional value. Our statistical analysis shows there is a direct correlation between the two. This article outlines this in more detail.