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ITS BRAND-BUILDING ROLE AND VALUE IN THE NEW, CUSTOMER-CENTRIC 4P’S
BY: Michael Lowenstein, Ph.D., CMC
Thought Leadership Principal, Beyond Philosophy

Measuring the effect of the subconscious on a Mobile Phone Brand’s Value

The role of emotions in Customer Experience.

The Customer Complaints X-Ray

A simple model to build a business case on how bad customer experience impacts your bottom line.

Customer Experience Management can be used to increase customer’s willingness to accept risk. 

Capturing the customer experience as it happens.

Customer Experience Process Design

Jump-starting Your Customer Experience Strategy

2011 Beyond Philosophy Global CEM Survey Executive Summary

2011 Beyond Philosophy Global CEM Survey Insights

2011 Beyond Philosophy Global CEM Survey Implications

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