No preamble has been set for this webinar.
Customer Emotions are rapidly gaining traction in the Customer Experience Market place. Forrester agree as they stated in the predictions for 2013:
“Emotional insights will take center stage”. The idea that happy customers are more likely to remain loyal, try new products and services, and spread good news about their experiences has started to catch on. Over the past several months, we’ve seen a rise in the number of companies pondering the connection between enjoyment and metrics like satisfaction and Net Promoter Score® (NPS®). In fact, one global company statistically demonstrated that several emotional factors trump NPS® in predicting customer loyalty, effectively dethroning “would you recommend?” as the ultimate question. As firms start to emphasize customer emotion in 2013, we expect to see more vendors developing offerings like Beyond Philosophy’s Emotional Signature, which examines the rational, subconscious, and emotional elements of an experience.
In this webinar we’ll explain what the Emotional Signature is, how it is used by organizations to determine the $$$ they will gain from the changes, which helps them decide what to priorities in their Customer Experience.
You will learn:
- What is an Emotional Signature
- Which emotions drive value
- How to put a value on the subconscious experience
- How it can be used to define how much value a part of your experience generates.
- The evidence for why emotions drive value.
- Case studies of success in emotional engagement
No registration details have been set for this webinar.